Many advertisers seek the best advertising agency to represent their brand. What makes a great advertising agency? How can you find the right advertising agency for your company or brand? You can see my site and learn more about programmatic tv.
This is because the agency with the highest visibility in the industry is considered the top. But what does that mean? What does this mean? Or the one with most effectiveness awards. Or the one with the most business wins?
The best advertising agency for an advertiser is determined by the criteria you choose. The brand’s strategic requirements and the needs of the agency will influence the selection of criteria.
It may seem obvious but this is often forgotten in rush to select the best advertising agency that will deliver the promised results with poor marketing plans and advertising.
Marketing professionals have often chosen an agency solely based on the industry profile or reputation. Although this might seem like a great starting point, many times it does not deliver the results promised due to a misalignment in the agency with the strategic needs and goals of the advertiser.
It is easy to see why when you consider how the industry defines top advertising agencies compared with how you might define top-performing agencies based on strategic requirements.
The trade publications which report on the market place are often the ones that help agencies build their reputations. The trade press reports on: new campaigns launches, business wins, campaign losses, creative awards, effectiveness and senior appointments.
These topics include the most important: senior appointments. The quality and depth between the advertiser’s agency and it is usually the most influential.
Advertisers make the big mistake of choosing an agency that is known for creating exceptional work but then finding out that their relationship with them produces lower results. This is almost always due to the advertiser and how they interact with the agency.